McDonald’s debuts ‘Signs’ ad campaign

(http://www.news.com.au/finance/business/mcdonalds-debuts-signs-ad-campaign/story-fnki1jcy-1227182157577)

Many McDonal's in US have signs just below the famed golden arches.

They’re the kind of signs that you change messages on ,the signs change based on the whim of franchisees, rather than from a corporate spinner — which might explain why the secular organisation would post something along the lines of ‘God gave us a miracle’.What’s posted on the signs can be “Keep jobs in Toledo” and “Happy 95 birthday Woody, we love you” to wider ones such as “Hug those dads” and “We remember 911 [sic]”.

The idea behind the campaign is to convince people of McDonald’s’ roles within individual communities with an ambitious task of over 35,000 outlets around the world.

McDonald’s has been suffering a hard time because of series of reccent food scandals in China,which lead to its sales dropped 4.6 per cent in the US, while in Asia/Pacific, Middle East and Africa, it was down 4 per cent in November.

                                                                                         Post by Tu Nguyen